World Music CRASHArts nabs $445K audience development grant.


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For Immediate Release                                                                                        


World Music/CRASHarts Selected for Wallace Foundation 

Audience-Building Initiative

To produce a global music festival

Grant Amount for the first cycle: $445,000


[BOSTON], April 15, 2015 – World Music/CRASHarts has been selected for the New York-based Wallace Foundation’s Building Audiences for Sustainabilityeffort – a new, six-year, $52-million initiative aimed at developing practical insights into how exemplary performing arts organizations can successfully expand their audiences, the foundation announced today. With the first year’s funding of $445,000, World Music/CRASHarts will complete preliminary audience research and inaugurate a global music festival to take place in the winter or spring of 2016.


“We are thrilled to have this opportunity to engage Boston’s diverse audiences in an exciting new way. Just as we approach our 25th anniversary, we are delighted to be recognized by The Wallace Foundation for our global arts programming. We are honored to be included among such remarkable arts organizations across the nation,” states Executive Director, Maure Aronson.


World Music/CRASHarts was one of 26 arts organizations from around the country that was selected to be a part of the Building Audiences for Sustainabilityinitiative and noted by the foundation for their artistic excellence. Each organization will design and implement programs to attract new audiences while retaining current ones, measuring whether and how this contributes to their overall financial sustainability. In addition to multidisciplinary performing arts institutions, the organizations represent a spectrum of artistic disciplines, from dance and opera companies to orchestras, and theaters. The selected partners will receive financial and technical support from the foundation to develop, implement, analyze, and learn from their audience-building work. The evidence gathered from our work will be documented and analyzed by a Wallace-commissioned independent team of researchers, providing valuable insights, ideas, and information for the entire field.


“The arts are essential on both a personal level, providing us with experiences that open us to new perspectives, and on a community level, helping us to find common ground,” said Will Miller, president of The Wallace Foundation. “However, attracting and engaging new audiences is challenging for arts organizations because, even as the number of arts groups has grown, national rates of participation in the arts have declined, arts education has waned, and competition for ways to spend leisure time has increased. We are confident that the 26 organizations selected from a pool of more than 300 identified by leaders in the arts nationwide will provide new insights that will benefit the field at large, helping to bring the arts to a broader and more diverse group of people.”


World Music/CRASHarts will receive grant support from Wallace to fund at least two “continuous learning cycles” of work. Over the course of four years, World Music/CRASHarts will receive funds to conduct initial audience research into our target audiences, develop and implement a new audience-building program (first cycle), conduct additional audience research, study the results and then use the findings to adapt and implement a second cycle of programs. This grant covers preliminary audience research plus the first cycle of work. Next phases of work will be funded through subsequent grants.


“We welcome The Wallace Foundation’s renewed support for the performing arts. Its potential impact on the performing arts field and on communities is very exciting, as it will fuel innovative audience-building approaches across the country. This initiative comes at a time when connecting to the arts in our daily lives is becoming more and more critical.” Mario Garcia Durham, President and CEO, Association of Performing Arts Presenters (APAP)


About The Wallace Foundation

Based in New York City, The Wallace Foundation is an independent national philanthropy dedicated to fostering improvements in learning and enrichment for disadvantaged children and the vitality of the arts for everyone. It seeks to catalyze broad impact by supporting the development, testing, and sharing of new solutions and effective practices. At, the Foundation maintains an online library about what it has learned, including knowledge from its current efforts aimed at: strengthening education leadership to improve student achievement, helping selected cities make good afterschool programs available to more children, expanding arts learning opportunities for children and teens, providing high-quality  summer learning programs to disadvantaged children and enriching and expanding the school day in ways that benefit students, and helping arts organizations build their audiences.


Press contacts:

World Music/CRASHarts

Susan Weiler 617-876-4275

Jennifer Fortin 617-876-4275


The Wallace Foundation 

Jessica Schwartz

Sara Griffin

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